In today’s financial environment, digital assets have evolved from speculative investments to long-term holdings that carry significant weight in the portfolios of many high-net-worth individuals (HNWIs). Ownership has grown rapidly, with more than 562 million people worldwide now holding cryptocurrency. In the United States, this translates to nearly 65 million adults, and adoption is climbing fastest among the wealthy. Roughly one in four Americans with at least $1 million in investible assets already own cryptocurrency, and more than a third of that group expects it to remain a permanent part of their portfolio strategy.
Moreover, the ways to gain exposure to digital assets have matured significantly. Regulated funds such as exchange-traded funds (ETFs) have attracted significant inflows; for example, US spot Bitcoin ETFs saw inflows of US$446 million in October 2025.
At the same time, digital-asset treasury companies (DATs) are becoming serious in the capital market. A group of institutional treasuries holds more than 4.1 million ETH (~ US$17.6 billion), representing about 3.4% of the total supply. These vehicles provide corporates and wealthy investors a structured way to hold crypto long-term.
Wealthy investors now have more accessible, institutional ways to gain exposure to digital assets. This shift reduces the need for self-custody, expands the range of investment options, and places crypto more firmly within mainstream portfolio construction. Yet even as digital assets gain traction in global wealth management, they remain challenging to integrate into everyday life. For many investors, these holdings stay parked in wallets or custodial accounts, rising and falling with the market but disconnected from the practical benefits and lifestyle advantages that wealth is intended to provide.
One of the primary challenges for digital asset investors is striking a balance between liquidity and long-term exposure. Selling a portion of Bitcoin, Ethereum, or other holdings may create immediate cash flow, but it also reduces the opportunity to participate in future market growth. For HNWIs who view digital assets as a meaningful part of their portfolio, that trade-off can be limiting.
Connect Financial changes this dynamic. By introducing a credit framework secured against digital assets, it gives HNWIs a seamless way to manage volatility and approach wealth more strategically. Their digital wealth can be harnessed directly for lifestyle, spending, and rewards, all while keeping holdings intact and preserving long-term market exposure.
By collateralizing their digital assets, investors can align the amount of credit they want on their Connect credit card with their wealth strategy, unlocking real-world spending power. Far more than a luxury convenience, digital asset-backed credit serves as a sophisticated tool for portfolio optimization and financial stability. The result is greater financial flexibility that connects assets to life, delivering the exclusive benefits expected by the world’s most discerning investors.
Volatility has always been the hallmark of digital assets. For many investors, it creates uncertainty; however, for HNWIs using Connect, it becomes a strategic variable. Volatility is both a risk and a resource. In traditional markets, hedging strategies such as options or futures can help smooth exposure; with digital assets, the key lies in accessing reliable liquidity.
Rather than being forced to sell into weakness or hold through downturns with limited cash flow, Connect provides a third path: measured liquidity without liquidation. Investors can secure credit against their holdings to maintain lifestyle stability through market cycles, while preserving their long-term exposure.
The advantage is clear. Assets stay positioned to capture upside during rebounds, everyday life continues seamlessly even in turbulence, and rewards continue to accrue. Volatility is no longer a barrier to enjoying wealth but a backdrop against which investors can live securely while holding strong.
Where Connect truly distinguishes itself is in how membership benefits and everyday utility come together. Unlike conventional cards that focus on cash back or miles, Connect offers privileges designed to meet the expectations of HNWIs with tiered benefits that elevate as asset commitments deepen.
• Access to elite travel programs
• Invitations to exclusive lifestyle events
• Premium hotel collection with VIP status
• Concierge services
• Private jet program
• Private drivers and car rental packages
What makes these privileges even more compelling is the ease with which they integrate into daily life. Clients experience no friction; they swipe the card, book the flight, secure the reservation, and so on. Digital assets become an integral part of financial life, striking a balance between practicality and exclusivity.
Each transaction is recognized across the global Visa network while simultaneously moving investors toward higher-tier rewards and lifestyle enhancements. By merging universal credit access with the sophistication of a privileged membership, Connect ensures digital wealth not only grows in portfolios but also matches the rhythm of modern living.
For HNWIs, the ultimate wealth strategy is not only about returns, but also about how assets shape and support their lives. Digital asset-backed credit reframes this principle by ensuring wealth is both preserved for the future and accessible in the present.
Connect Financial sets the standard for digital wealth by transforming assets from intangible holdings into a living part of life beyond financial goals. No longer experimental, digital assets are now structural, protecting long-term strategy while powering the experiences that define privilege today: freedom of movement, access to exclusivity, and the seamless ability to elevate everyday living. Just as private banks built systems to link traditional holdings to lifestyle, Connect Financial brings that same sophistication to the digital age.
From volatility to stability, from speculation to strategy, from holdings to living, Connect Financial bridges the gap.
Secure your card today and be among the first to experience how digital asset-backed credit redefines how you spend, earn, and live.
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